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Friday, October 23, 2009

AcipHex? Really? Yes, I HAD to go there!

You'll have to excuse my warped sense of humor here, but I just had to blog about this!

One would think that, after 15 years of well-educated research, clinical trials and FDA approval, drug manufacturers would use this same intelligence to name their product.

In my opinion, this would be the equivalent of naming an anti-depressant Effitol (still in Phase II of clinical trials).

AcipHex is intended for the treatment of Gastroesophageal Reflux Disease or G.E.R.D. (aka Acid Reflux). Ass Effects? Really? Yes . . . it is pronounced just like that. My oldest sons and I just died laughing when we viewed the commercial on television one evening. The name seems to refer more to the treatment of gas, bloating, and even more unpleasant bowel issues.

Watch the actual commercial here, and tell me that your mind doesn't wander South of the Equator.

According to the name, I do believe the video below would be a more suitable 'jingle'. Ok, so maybe not, but the similarities are hysterically priceless!


Annette October 23, 2009 at 3:32 PM  

Doood you are not the only one who thinks ASS EFFECTS when you hear this. I have been meaning to blog about this for several weeks now and just keep forgetting.


I seen the the title and knew exactly what you were talking about.

Jennifer-Eighty MPH Mom October 23, 2009 at 8:00 PM  

OMG - too funny! The funniest part is I take that stuff, but have never seen the commercial or actually heard it pronounced. Thanks alot - now I will think of this each time I take one LOL.

Just fyi - they work really well - Dr. had prescribed Nexium but insurance wouldn't cover it.

Thanks for the laugh - have a great weekend!

Mom's Fortress of Solitude October 24, 2009 at 1:21 PM  


I'm glad I'm not the only one. Seriously, the manufactureres MUST have a sense of humor!

BTW, it's 'effects' . . . like 'sound effects'.

However, family and friends may be seriously 'affected' by one's ass 'effects'.

"Oh, DAWG . . . that's disgusting!"

Even as a grammar nut, this still confuses me. I always have to look it up:

" . . . as a noun, affect means 'a feeling or emotion,' whereas effect means 'the result or consequence of some action or process'"


I'm glad it's working well for you. Reflux is awful to deal with on a daily basis!

Koby had it, daily, before the transplant. He was on Zantac and Prilosec (before they went OTC), and we had to fight Tricare every step of the way.

Angela October 26, 2009 at 6:10 PM  

It's a crazy world we live in, huh? Following from the MBC :) You can find me at

Carolee / Home4ever October 26, 2009 at 9:07 PM  

I love it!

True- is it effects or affects?


The Redhead Riter November 10, 2009 at 3:52 PM  

WHAT were they thinking? I would love to see the person who created the name.

WhisperingWriter November 12, 2009 at 3:34 PM  


Ass Effects! I can't stop giggling.

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Angela McCoy is a freelance writer/editor, military wife and work at home mom (WAHM) to four boys with special needs. Her writing encompasses a myriad of topics -- Autism, ADHD, Auditory Processing Disorder, Cystinosis, Fanconi's Syndrome, kidney transplant, and more -- influenced by her two teenagers and seven-year-old twins. She considers writing to be therapeutic and utilizes her skills to counsel and inspire her readers. Angela is a quick-witted, 'no holds barred,' tell it like it is' humorist who has learned that laughter truly is the best antidote to life's adversities.

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