I'm helping to raise funds to
#beatcancer, by blogging, tweeting
and posting Facebook status
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#BeatCancer is a social media experiment and movement created by
Everywhere, a social media communications and content company based in Atlanta,
Georgia. The idea was spawned by Managing Partner, Tamara Knechtel. "We were
headed to BlogWorld in Las Vegas with a few of our clients, including Jermaine
Dupri. We knew we'd be in a hotbed of major bloggers and twitterers and Don
Lemon and I were talking about how the power of social media should be used for
more than just marketing products. If Ashton Kutcher could get a million
followers, couldn't we take on a social cause through social media? My business
partners who've watched as I've struggled with cancer suggested we try to beat
cancer through social media. Thus #BeatCancer was born." Knechtel immediately
reached out to Rick Calvert, organizer of BlogWorld, and Guinness World Records
to see if they could compete to set a record for the distribution of the largest
mass message through social media. Both agreed and in no time, others joined in
the movement providing sponsorship support.
In a 24-hour period of time starting Friday, October 16th at 9 am (PDT)
and lasting until Saturday, October 17th at 9am (PDT) people all over the
internet stratosphere will be asked to send tweets and Facebook status updates
and to blog using #BeatCancer in their posts. Ebay/Paypal and MillerCoors
Brewing Company will donate a penny ($0.01)* for every Twitter message, Facebook
update or blog post that includes the phrase #BeatCancer. All money will be
donated to non-profit cancer organizations including SU2C (Stand Up to Cancer),
Alex's Lemonade, Bright Pink, and Spirit Jump. All of the non-profits are 501
(c)(3) organizations and accredited by The American Cancer Society. A listing of
all organizations and a live stream of postings can be found at http://www.beatcancereverywhere.com/.
"The team at BlogWorld is proud to be part of this record-setting
social media event," said Rick Calvert, CEO of BlogWorld/New Media Expo http://www.blogworldexpo.com/. "We're
especially excited that we can be the launch point for bringing people together
to help fight cancer."
In addition to the corporate sponsors (eBay/Paypal and
MillerCoors Brewing Company), Radian6 is donating its services for best in class
tracking and monitoring. Slash7, a web design firm, donated time to build the http://www.beatcancereverywhere.com/
site which will showcase real time tweets and data. Sevans Strategy, a
public relations and new media firm, donated media outreach and partnership
*up to a designated amount.
For more information about #BeatCancer
For more information about the #BeatCancer Story, please